Who can write?
Anyone with something to say something about the student life can write in Alive. Because Alive is LTKY’s own media concept, the primary goal is to publish material that in one way or another is related to the student life in Lappeenranta.
Alive reaches around 5000 students of LUT, 3000 students of Saimaa University of Applied Sciences and more than 1000 professors, researchers and other staff members in the campus area. Since the beginning of 2017, Alive replaces the former printed Aalef Magazine.
Alive combines the best sides of a modern online media and a printed magazine: it’s flexible, gives oportunities for the whole people of the Skinnarila campus to be heard, it happens in real time and offers new ways for marketing.
The person responsible for the content of the media concept is LTKY’s own informant. All the material passes through them. LTKY’s board and employees produces some of Alive’s content, but the most important content producer is you. We hope that for instance the boards of the guilds, LTKY’s clubs, university personnel, LTKY’s partners and above all members actively produce content. We’re constantly looking for people interested in writing articles about the student life.
If you’re interested in the marketing possibilities of Alive, please be in contact with the communications correspondent of the board of LTKY. Let’s get to know your situation and find a solution that answers your needs in the best possible way.
What will I get out of writing?
Because we want to encourage as large a variety of writers to participate, every writer outside the LTKY employees will be rewarded an overall badge and 25 euro gift card to Aalef for each written article. You can utilize the gift card in Aalef restaurants.
You should also keep in mind the other benefits of writing in Alive: you’ll be heard, you will participate in different conversations around student life, sharpen your writing and communications skills, and make a difference.
What kind of content can I publish?
The content published in Alive is divided into three main groups: articles, news and statements.
Articles discuss many kinds of themes. What’s common with all articles is that the topic is viewed quite widely. Articles can contain interviews or quotations, even consist only of them. Write in a way that feels natural to you. An experienced writer can play with different writing styles, but a good piece can be written without using any tricks. A bulletin and news focus on facts. Both typically have from one to a few matters. Some of the news published in Alive have been picked directly from LTKY’s own website. There are a few different kinds of statement texts, for instance causeries and columns. With a statement you can take part in the conversation around a current topic. You can be provocative if you wish. If you feel like you have a lot to say, we can talk about your possibilities to become a columnist that publishes statements on a regular basis.
The published material can be politically biased; however, it cannot actually promote any political activities or actions. This means that a person who belongs to a political organization has a right to publish material in Alive.
Because we believe that the content published in Alive can also be utilized in developing LTKY’s own operations, we are ready to publish content that criticizes LTKY or contains development ideas. Say it! We want criticism, openness and conversation!
Even though all the content will be published on a platform offered by LTKY, LTKY doesn’t necessarily have to agree with the opinions of the private writers. LTKY will publish its own material with its own name, other people with their own (or, in special occasions, with a nickname).
LTKY has the right to not publish articles that, because of their content, implementation or the used language fit Alive. The basic idea is “heading first”, which we will explain more thoroughly in the next chapter.
Okay, I want to write. How do I do it?
The process of writing is the following:
Be in contact with LTKY’s informant ([email protected]). You can approach the informant with a topic you want to write about or if you want to write but are not sure about the topic – if necessary, the informant can give you a topic. We will also be happy to receive any topic suggestions!
You should get the topic accepted before writing the article! This way we will avoid unnecessary extra work, in case your article isn’t publishable for one reason or another. After the topic is accepted, we can decide on the deadline. Think clearly what you want to say and to whom. Use common language but write in a way that feels natural to you. Deliver your article by the deadline to the informant via e-mail ([email protected]). Note the technical requirements listed below.
The text you have written will anyway be formatted to fit the technical requirements of the Alive web page, but make sure that we will know which parts of your text are the heading, lead paragraph and sub titles. If you write a long article, sub titles are preferable. Deliver your text as an e-mail attachment in an editable format (not PDF). A good length for the article is, depending on the subject, around 500 words
We wish for pictures for each article. Make sure that the pictures are of good quality so that they can be published on a web page, and that they are preferably in .jpg format. you wish to write captions for your pictures, mark clearly, which caption belongs to which picture. Also let us know in which order you prefer to have your pictures placed. Send us the picture you want to be shown as an attachment with other pictures. The main principle of Alive is that each article will be published with the name of the writer, also a picture of the writer is needed.
Welcome to Alive!